What Do Graphic Designers Do? A Closer Look

A graphic designer creates compositions that communicate ideas and concepts visually. They design advertisements through brochures, logos, triptychs, posters, etc. In the workplace, they can work in positions like art director, creative director, drafter, film and video editor, marketing manager, artist, animator, etc. 

Artists and graphic designers do similar types of work. However, graphic designers adapt to the client's practical needs while photo editing works on very personal concepts and ideas that force the client to adapt to their proposals. Artists do not need to know as many techniques as graphic designers.

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General Knowledge of Graphic Design

Graphic Designers have to work with compositions for their designs. There are 7 possible elements in any composition: line, form, shape, color, texture, value, and space. There are 7 principles of design in a composition: balance, contrast, emphasis, movement, pattern, rhythm, and unity.

In photography, the Rule of Thirds consists in dividing the photograph into nine equal spaces using two vertical and two horizontal equally spaced lines. The focal point of the photograph should be placed in one of the four intersections of the lines. When used correctly, it creates a dynamic balance.

Graphic designers work with words and have to study the design of the letters, too. They must know the difference between serif and sans serif and when it is appropriate to use each. They must also know several different fonts and typefaces and what message each transmits to the viewer.

Photo Editing

A graphic designer that works with photographs is doing a very similar type of work than another one who works with abstract or geometric shapes. While we see photographs, they see color, composition, lettering, concepts, intentions, etc. They have the ability to separate a photograph into its different visual parts.

A photographer specializes in taking photos and printing them. A graphic designer uses those photographs to transmit a message or communicate an idea. In graphic design, the photo requires text, shapes, symbols, cropping, background, etc. Everything has to be well organized and related visually to transmit an idea.

Not all great photographs transmit the desired message successfully. Some of the considerations that graphic designers have to work with are the photo editing, placement of the object, the cropping the photo, the adjustments of light and shade, which colors are being used, etc.

Software

A graphic designer must know the difference between a raster image and a vector image and when to use each. Raster images are the ones that have pixels and vector images use paths or lines. A raster image gets blurry when it is scaled, while a vector image remains clear.

There are several different types of software that can be used in Graphic design. The most popular ones are Adobe Photoshop, Adobe Illustrator. Photoshop uses raster images and Illustrator uses vector images. Other software programs also used are Adobe InDesign, Canva, and Autodesk Sketchbook.

Conclusion

Graphic Design is an applied art that uses a lot of knowledge about our visual world to transmit a message. It is a practical type of job that requires artistic skills and creativity. The role of graphic designers is very important for all types of firms in marketing strategies and publicity.

 
 
 



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